The Foods Standard Agency (FSA), a United-Kingdom based body independent of industry and government, has published a report of consumers’ views on the use of nanotechnology in food and food packaging. According to Andrew Wage, FSA Chief Scientist, “This research suggests that although consumers may be sceptical about the motives behind the introduction of nanotechnology in food, they are more likely to look more favourably on its use when they perceive a real benefit to them. I believe it’s for regulators and the industry to be transparent and to work together to explain to people what nanotechnology is and how it can be used in food.” The study found that acceptance around nanotechnology was conditional, with consumers more positive about the use of the emerging science to reduce salt or fat content of foods, but less accepting of its use for what they perceived as “trivial” purposes, such as to develop new flavors or textures. Survey participants wanted transparency in the use of nanotechnology in foods, such as a register of foods containing nanotechnology or some sort of labeling. The article can be viewed online at the link below.